GSDU Responsible Business:
An Overview of 2018

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Message From The CEO

As the impact of the COVID-19 pandemic drags on, we are adjusting to ‘life with COVID’ and aiming to minimize the spread of infection while maintaining regular socioeconomic activities as much as possible. The pandemic has also accelerated the trend toward digital transformation and is triggering the adoption of new lifestyle patterns. On the negative front, disparities and inequities in society are widening, as illustrated by geopolitical risks such as the situation in Ukraine. Coupled with a complex market environment and economic instability, the impact is generating considerable anxiety throughout the world. This unpredictable and uncertain situation has renewed our awareness of the importance of responding rapidly to challenges and contributing to the creation of societal systems that leave no one behind. In addition to responding to immediate events, management must adopt a long-term perspective regarding the global environment and societal risks, while considering the interests of all stakeholders. As an example, with the issue of climate change – also referred to as “the climate crisis” – action is required now to achieve carbon neutrality by 2050. I believe that we must place sustainability issues such as these at the core of our management approach and work collaboratively with our customers and other stakeholders to fulfill Fujitsu’s dual roles of supporting social sustainability and succeeding in our business operations.

The Fujitsu Group’s purpose is to make the world more sustainable by building trust in society through innovation. As a company that has provided value to customers through technology for many decades, we feel a heightened sense of responsibility to proactively contribute to this transformation. Our purpose also acts as a compass to guide the 120,000 Fujitsu professionals around the world and harness their thoughts and capabilities as they work together to enhance the sustainability of society. To align all business areas toward achieving our purpose, we are now conducting a comprehensive reform of our internal structures, systems, and corporate culture. One example of this approach is the complete overhaul of our human resources management system that we implemented last fiscal year. Recognizing that Fujitsu’s people are the most valuable resource both for delivering value to society and for driving the company’s medium- to long-term growth, this sweeping change encourages continual growth by each individual as they challenge themselves in work and study, with a view to their own career development.

To realize our purpose, we have established non-financial management indicators in addition to financial indicators. We understand that sustainability management is necessary to make a stable, long-term contribution to society, which in turn creates opportunities for our own growth. To this end, Fujitsu conducts activities within the framework of Global Responsible Business (GRB), under which the following seven priority issues have been specified: Human Rights, Diversity, Equity and Inclusion; Wellbeing; Environment; Compliance; Supply Chain; Occupational Health and Safety; and Community. Last fiscal year, we incorporated the GRB perspective into our standard sales proposal process. By including Fujitsu’s own GRB activities as references in customer proposals, we are supporting customer efforts to help overcome societal challenges.

In addition, we launched Fujitsu Uvance as a global business brand designed to contribute to the resolution of societal challenges by addressing sustainability as a business, not simply as an activity within the company. Taking as a starting point the issues that must be resolved to realize the ideal society of 2030, we have systematized our future focus by combining a cross-industry perspective with the digital solutions and platforms that support these issues, as well as considering Fujitsu’s technological strengths, the needs of the world, and other factors. We have defined seven Key Focus Areas, including Sustainable Manufacturing, Consumer Experience, and Digital Shifts. Through these areas, we aim to support the sustainability transformation journeys of our customers while creating ecosystems with other companies and organizations that possess a range of capabilities, as we work to link them and help overcome challenges faced by society as a whole.

Fujitsu is committed to promoting purpose-driven management based on GRB and Fujitsu Uvance, thereby contributing to enhanced sustainability for society.

Finally, as a signatory to the United Nations Global Compact, the Fujitsu Group supports the 10 principles in the four areas of human rights, labor, the environment, and anti-corruption. We are absolutely committed to minimizing negative impacts on people and society and to promoting a corporate culture throughout our global business that is aimed at eliminating corruption.

President Tanaka

Takahito Tokita

Representative Director CEO, CDXO

Message From Fujitsu Global Delivery Responsible Business Leads

SDG Communities 絆 Journey

In early 2020, as the world grappled with the challenges brought upon by Covid-19, we were compelled to adjust our lives, embracing remote work and navigating the hardships of physical separation from our loved ones. Amidst this extraordinary period, Fujitsu, under the leadership of our CEO Takahito Tokita, unveiled a remarkable new Purpose for the company: “to make the world more sustainable by building trust in society through innovation”. This marked a turning point in Fujitsu’s journey, embedding long-term sustainability as part of every business decision.

We looked to empower our colleagues to personally contribute to Fujitsu’s Purpose and make a real difference for our planet and society. Thus, the idea of creating virtual employee groups, called ‘SDG Communities 絆,’ was born. There are 17 virtual groups using the tool of Yammer, aligned with the 17 United Nations Sustainable Development Goals (SDGs). The name incorporates the Japanese kanji ‘Kizuna,’ which means strong bonds and connections. This reflects our objective – to bring together employees from across the world to share their passions and address global challenges to create a better, more sustainable future for all.

Since we launched in January 2021, the program has expanded to include over 17,000 employees worldwide. Colleagues pick one or more of the SDGs that they feel personally passionate about, and join a virtual group where they can connect with and start collaborating with colleagues from across the world. Engaged and enabled by digital channels, colleagues from around the world can connect, share ideas, and put these into action through our proven Responsible Business program. The tagline of the program is “SDG Communities 絆 – From an ideal to one idea, we can change the world”.

In 2022, we celebrated our first anniversary with remarkable achievements: Over 4,500 members – 35 countries participating – 40 successful global webinars

Wrapping up FY22, we achieved a remarkable milestone: we reached and surpassed our ambitious goal of attaining 30% participation across Global Delivery. Most of our virtual Communities have surpassed the 1,000-member mark, and the continuous improvement and development of engaging, educational webinars and enabling our colleagues remain at the heart of our mission.

 

We amplify the power of each employee through connection, and utilize the diverse perspectives within the SDG Communities 絆 to create innovative solutions. The power of SDG Communities 絆 is in individual belief and responsibility, where employees are accountable to themselves and their fellow Community members. It is a true bottom-up, grassroots movement that puts trust in employee creativity and enthusiasm. By combining the SDGs and the Fujitsu Purpose, we enable our employees to bring their whole selves to work, including what they are passionate about outside of work.

 

Please have a look below at some videos that explain how Fujitsu gives voice to SDGs:

SDG Communities 絆 | SDG 1: No Poverty – YouTube

SDG Communities 絆 | SDG 2: Zero Hunger – YouTube

SDG Communities 絆 | SDG 3: Good Health and Well-Being – YouTube

SDG Communities 絆 | SDG 4: Quality Education – YouTube

SDG Communities 絆 | SDG 5: Gender Equality – YouTube

SDG Communities 絆 | SDG 6: Clean Water and Sanitation – YouTube

SDG Communities 絆 | SDG 7: Affordable and Clean Energy – YouTube

SDG Communities 絆 | SDG 8: Decent Work and Economic Growth – YouTube

SDG Communities 絆 | SDG 9: Industry, Innovation and Infrastructure – YouTube

SDG Communities 絆 | SDG 10: Reduced Inequalities – YouTube

SDG Communities 絆 | SDG 11: Sustainable Cities and Communities – YouTube

SDG Communities 絆 | SDG 12: Responsible Consumption and Production – YouTube

SDG Communities 絆 | SDG 13: Climate Action – YouTube

SDG Communities 絆 | SDG 14: Life below Water – YouTube

SDG Communities 絆 | SDG 15: Life on Land – YouTube

SDG Communities 絆 | SDG 16: Peace, Justice and Strong Institutions – YouTube

SDG Communities 絆 | SDG 17: Partnerships for the Goals – YouTube

 

The SDG Communities 絆 allows us to bring our passions into the workplace and integrate Fujitsu’s Purpose into our daily lives. And it’s not just about the numbers – the commitment, participation, and real impact we generate globally are key to our continued success.